It all started with a dream and a passion for bringing something truly special to the world. The Brand founder, Mohammed Roumia, has spent over 20 years perfecting the art of creating authentic Syrian shawarma, and he knew that he had something exceptional to share. Despite facing challenges and setbacks, he never gave up on his vision. He opened the doors to our first location in a small, underground hideaway in the heart of Waterloo, Ontario, and began sharing his love of Middle Eastern cuisine with the world.